Using communications to solve complex problems in challenging environments
Web 2.0 was about the monetization of attention whereas Web 3.0 will be about the monetization of Immersive experiences. With consumer touch points crossing every channel imaginable and on every device available, user attention is more fragmented than ever.
Organisations need to not only know every platform inside and out, they need to produce what feels like an infinite number of assets to fuel each one successfully. The customer expectation of top-class experiences regardless of format or network, makes impactful digital engagement exponentially more difficult.
Where Behavioural Science modelling meets consumer behaviour
We assist you in formulating your Web 3.0 Roadmap. We utilise our cross platform technology to engage with your target audiences and to monitor user behaviour in almost real time.
The Metaverse will enable game changing user metrics for those organisations who understand the migration of attention from print to digital to immersive – and the opportunities this presents.
How We Work
We help brands and governments communicate with their audiences based using algorithms and AI (Artificial Intelligence).
No link farms; no Black hat methods, no spambots. Instead, we use Sentiment Analysis and AI to – devise and deliver communications that have a measurable impact on reach, engagement, outcomes, and performance.
- Strategy & solutions
- Media development
- Training research and M & E
- Resilience
- Outreach and advocacy
- Counter narrative